S.CAMP & VICTORIA SPORT
Physical and mental freedom for VS ❤️
As you may know, Turkey is a relatively closed society, so it was quite a bold move for such a brand to enter this market. However, we didn't let this bold move go unnoticed. In fact, we started a bold campaign to communicate the brand's entry into this new market. As part of this campaign, we partnered with gymnast Ebru Karaduman, who embodies the spirit of both physical and mental freedom in Turkey.
To ensure that the campaign would resonate with Turkish consumers, we carefully crafted a message that celebrated the courage and confidence of Turkish women. We also made sure to highlight the unique features of the Victoria Sport brand that would appeal to this market, such as its high-quality performance fabrics and its stylish designs that are both functional and fashionable.
Throughout the campaign, we leveraged a variety of different channels to reach our target audience, including social media, influencer partnerships, and targeted advertising. We also hosted a number of events and activations to generate excitement and awareness around the brand's entry into the Turkish market.
Overall, we were thrilled with the success of the campaign and the positive response we received from Turkish consumers. By taking a bold and strategic approach to our communication, we were able to effectively introduce Victoria Sport to this new market and establish it as a top-performing brand in the athletic apparel space.