Let's create a brand from scratch, come on.

Hey there! How about we team up to create a brand new line of socks? Over here, we'll guide you through the entire process step-by-step.

Let's get started!

The first step to creating a sock brand is to brainstorm and come up with a unique concept. This can involve figuring out what kind of materials you want to use, what colors you want to incorporate, and what kind of styles you want to create.

Once you have a general idea of what you want your brand to look like, it's time to start working on the design. This involves creating sketches of your sock designs, as well as doing some research on what other sock brands are doing.

Let's get started on creating your brand new sock line today!

We are in love with California, let's make this brand a California brand.

STEP 01

CHOOSE OVERALL BRAND STYLE/LANGUAGE, STATEMENT + COMPETITION SPACE
“MODERN, CLASSIC, FUN, FASHION-FORWARD ETC.”

Let's start gathering some material about California. Let's create a small mood board and invite some sources of inspiration.

Project Name

This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

STEP 02

Design, Language

Great job! Now, let's think about the tone, color, and identity that best represent your brand. Once we've decided on these, we'll be ready to move on to the next step - market research.

Let's do a little research on other sock and clothing brands in the market, their websites, languages, characters, and communication styles.

Shall we find a name that combines comfort and coolness?

COMFY + COOL. =

Which Style for ‘ComfyCool’?

STEP 03

Branding Process

Now, let's move on to our favorite stage of colors, typography, and packaging. Are you ready?

MODERN + CALIFORNIA

Blue tones - ''California'' sky & ocean + calming and ''cool

Orange highlights - ''sunset'' Orange County OC' flamboyant + warm + sporty/energetic + retro

COLOR

DIRECTION

STEP 04

User Persona

Creating personas for a brand is a crucial issue. As ZT 1 Projects, we paid attention to the following while creating personas for such a brand: We formed a group consisting of people interested in fashion, photography, artistic events, travel enthusiasts, and those who are ambitious in terms of creativity.

3 PERSONA EXAMPLE

Creative Couple

Interests :

Fashion, Photography, Vintage shops Professional social photos of food and travel Travels to Europe for work often Aspirations:
Stable job that is fun and matches lifestyle Needs::

Quality brand, timeless design, elegant products

Adventure Seeker

Interests:

Studied Abroad in fashion forward capital London Trendsetter among friends
Loves taking photos of food and selfies with friends Works hard, like sports and biking in spare time Aspirations:

Independence, Freedom, Be Original

Needs:

Great looking products, social, impress friends with something they haven't seen before

The Mature Dandy

Interests :

Dance, traveling, extreme sport Lifestyle guru
Travels to Europe, US for work often Aspirations:

In life it doesn't matter what you drive, is how you drive it that makes the difference. Enjoy.

Needs::
Luxury, unique, fun products

INSPIRED BY CALIFORNIA

EACH COMFY COOL COLLECTION CAPTURES AN UNIQUE ASPECT OF CALIFORNIA’S CULTURE, NATURE, ART, MUSIC, LIFESTYLE FROM WHICH GIVES CALIFORNIA’S ITS

INTERNATIONAL VIBE POPULARLY KNOWN AS ‘CALIFORNIAN COOL’

WE WANT OUR AUDIENCE OF INTERNATIONAL TASTEMAKERS TO EXPERIENCE THE COOL+CHILL+CASUAL+CHIC CALIFORNIAN COOL LIFESTYLE A WHEN THEY ARE EXPERIENCING OUR BRAND AND COLLECTIONS